Email Marketing is the digital way of marketing, it is the way of building email lists of a particular niche or topic then send emails to those people and get the traffic to the website and start getting leads and sales.
It is just a simple and easy way to get the traffic on your site. some people say it is an old way of getting traffic to websites, but believe me, this is one of the best and a great way to attract people(customers) to your site.
In this way you will get the right people for your product or service, People who are interested in your product or service can join your email list and – through email marketing communication – learn everything they need to know to make an informed buying decision.
There are different types to collect emails, By using legit way mean to collect the email by the permission of the people while they are visiting your website, The second way is to get the list of the emails from the other sources and promote the product by sending email to those people without their will, it is just spamming.
There are tons of different email marketing services like MailChimp, GetResponse that helps you manage everything about emails, Just connect your site with these companies and start collecting emails. These sites almost give you everything from email templates to ideas so that you can get leads to your site.
GetResponse is a great powerful email marketing software with professional email templates, easy design tools, and it also provides landing pages it contains features that let you create beautiful, responsive emails in minutes, You can design and customize your email templates in an intuitive drag-and-drop email editor .
There are SEO Experts who have been referring to Email Marketing to get the best and legit traffic, and they believe that this is the only way to get more traffic to any any video, site or blog.